Search Engine Optimisation

Aqara UK

Aqara UK

Aqara UK, a leading provider of smart home solutions, sought to enhance its online visibility and increase traffic to its UK-based e-commerce platform. The company sought to enhance its search engine rankings, attract more qualified leads, and increase sales of its range of smart home products, including smart sensors, cameras, and hubs.

The focus of the project was to optimise both on-site and off-site SEO factors to ensure Aqara UK could compete effectively in the competitive smart home market.

SEO Strategy

A comprehensive onsite SEO strategy was implemented to ensure Aqara UK’s website was fully optimised for both search engines and users. This approach focused on enhancing the technical aspects, content, and overall user experience.

On-Page SEO

  • Title tags, meta descriptions, and header tags were optimised with targeted keywords.
  • Image alt text was added to improve visibility in image search.
  • An internal linking strategy was implemented to enhance website navigation and spread link equity across key pages.

Offsite SEO

Offsite SEO efforts focused on improving Aqara UK’s backlink profile, increasing domain authority, and driving referral traffic through high-quality, relevant links.

Backlink Profile Audit

  • A thorough audit was conducted to identify toxic backlinks, which were then disavowed to protect the site’s reputation.

Link Building Campaign

  • Guest Blogging & Content Partnerships: Aqara UK contributed guest posts to authoritative tech and home improvement websites, earning valuable backlinks in the process.

  • Industry Directories & Listings: Aqara was listed in key UK tech and eCommerce directories, which boosted visibility and strengthened their backlink profile.

  • PR Campaigns: Aqara featured in high-profile UK tech publications, gaining editorial backlinks and brand exposure.

  • Broken Link Building: Aqara identified and replaced broken links on relevant smart home websites, securing additional backlinks.

Domain Authority Increase

  • Aqara UK’s domain authority was successfully increased from 0 to 33 within six months through a targeted and strategic link-building campaign, including high-quality backlinks from authoritative websites.

Local SEO

  • Google My Business: Aqara UK optimised its Google My Business profile to improve local search visibility.

  • Local Citations: The company was listed on local UK directories and review platforms, helping to build local authority.

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In Organic Traffic

Top Ten Keywords

%

Increase In Engaged Sessions

Summary

Aqara UK’s SEO strategy delivered significant results across both onsite and offsite optimisations.

  • Onsite SEO efforts focused on improving technical aspects, optimising content, and enhancing user experience. This resulted in a more user-friendly website with improved search rankings for key product keywords.

  • Offsite SEO involved building a robust backlink profile through guest blogging, PR campaigns, and broken link building, significantly boosting domain authority and organic traffic.

By combining effective onsite optimisation with a strategic link-building approach, Aqara UK strengthened its position in the competitive smart home market, attracting more qualified leads and establishing itself as an industry leader.