How to Implement Ask Engine Optimisation (AEO) in Your Content Strategy

Now that we understand what AEO is, let’s dive into how to incorporate it into your content strategy. The key to AEO is structuring your content to respond to user questions in a way that search engines can quickly interpret and display as a direct answer.

Step 1: Identify Questions Your Audience Asks

1. Use Tools: Tools like Answer the Public, AlsoAsked, and Google’s “People Also Ask” can help identify common questions in your niche.
2. Analyse Competitors: Review competitors’ content for question-based content to understand what your audience is interested in.
3. Ask Your Audience: Surveys, social media polls, and customer feedback can reveal direct insights into user queries.

Step 2: Structure Your Content to Answer Questions

1. Use FAQs: A structured FAQ section is highly effective for answering specific questions.
2. Header Tags: Break down content with header tags (e.g., H2s and H3s) containing direct questions to make it easy for search engines to pick up.
3. Snippet Optimisation: Write concise, informative answers (40-60 words) directly below each header. Google often pulls from these for featured snippets.

Step 3: Create High-Quality, Concise Answers

1. Aim to answer each question as clearly and concisely as possible while still providing value.
2. Use bullet points, numbered lists, and tables to enhance readability.
3. Focus on accuracy and relevancy – vague answers may be overlooked by search engines.

Key Takeaways

Implementing an AEO content strategy requires a blend of understanding your audience’s questions and structuring content in a way that’s easy for search engines to display as quick answers.