How to Lower PPC Costs Without Killing Your Conversions

PPC advertising can get expensive fast—but it doesn’t have to be. With the right strategies, you can lower PPC costs and still maintain or even improve your conversion rates. Here’s how to optimise your PPC campaigns for better ROI.

Why Your CPC Is So High And How To Lower PPC Cost Per Click

High CPC can result from bidding on highly competitive keywords, having a low Quality Score, or creating irrelevant ads. By analysing your campaigns, you can identify the root causes and make strategic changes.

Quality Score: The Secret Metric You’re Ignoring

Google’s Quality Score affects both your CPC and ad placement. It’s based on your ad’s relevance, landing page experience, and expected click-through rate. A higher Quality Score means you’ll pay less for better positions.

Negative Keywords: Your Secret Weapon

Negative keywords prevent your ads from showing for irrelevant searches. For example, if you sell luxury watches, you might exclude searches containing ‘cheap’ or ‘free.’ This increases ad relevance and lowers wasted spend.

Ad Copy & Landing Pages: Make Every Click Count

Good ad copy sets expectations, and a strong landing page converts clicks. Ensure consistency between the two, use clear CTAs, fast loading times, and mobile optimisation to boost conversion rates.

Retargeting: Spend Less, Convert More

Retargeting people who already interacted with your site is cost-effective and highly efficient. Use dynamic ads to show products users viewed or remind them of your services. Retargeting generally has a lower CPC and higher ROI.

Let us audit your PPC campaign and find savings opportunities—no strings attached.