What Every Business Owner Needs to Know Before Running Ads
Pay-per-click (PPC) advertising can be an incredibly effective way to drive traffic and sales to your website. Whether you’re a startup founder or a small business owner, understanding PPC before launching your campaigns is crucial. This blog on how to run PPC ads will guide you through the essentials every business owner should know before running PPC ads.
What is PPC and How Does It Work?
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site. Google Ads is the most popular PPC advertising system in the world. Other major platforms include Bing Ads, Facebook Ads, LinkedIn Ads, and Amazon Advertising.
Platforms You Can Advertise On
Different platforms cater to different audiences. Google and Bing work well for search-based intent. Facebook and Instagram are great for interest-based targeting and brand awareness. LinkedIn works well for B2B advertising. Choosing the right platform depends on your product, audience, and goals.
How to Set a Budget That Makes Sense
Setting your budget starts with understanding your average customer value and how much you’re willing to spend to acquire a customer. Begin small with test campaigns, monitor your cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). Adjust as you gather more data.
5 Common Mistakes New Advertisers Make When Learning How To Run PPC Ads
- Targeting keywords that are too broad or generic
- Ignoring negative keywords that prevent wasteful clicks
- Directing traffic to poorly optimised landing pages
- Not tracking conversions properly
- Failing to test and iterate ad copy and creatives
Should You Run PPC In-House or Hire an Agency?
If you have time to learn the platforms and continuously optimise, running PPC in-house might work. But agencies come with experience and tools that often provide better ROI. For many businesses, outsourcing saves time and increases efficiency.
Request a free PPC audit today and find out how your ads can perform better.
