Where to look for inspiration for a new logo and rebrand?
Embarking on a brand refresh and designing a new logo is an exciting endeavour that can breathe new life into your business identity. To ensure a successful transformation, it’s crucial to draw inspiration from various sources. In this blog post, we’ll explore some effective avenues to ignite your creativity and guide you through the process of revamping your brand.
Competitor Analysis:
Start by researching your competitors’ branding strategies. Analyse their logos, colour schemes, and overall brand messaging. Identify what works well in your industry and consider how you can differentiate your brand while staying relevant.
Consumer Feedback:
Listen to your customers. Collect feedback on your current branding and identify areas for improvement. Understand what resonates with your audience and what aspects of your brand might need a fresh approach. Social media, surveys, and direct communication can be valuable tools for gathering this information.
Company Values and Vision:
Revisit your company’s mission, values, and long-term vision. Your brand should reflect these core elements. Consider what aspects of your current branding align with these values and how you can enhance that alignment through a refreshed logo and brand identity.
Nature and Environment:
Look to the world around you for inspiration. Nature, architecture, and art can provide unique and timeless design concepts. Consider how natural elements, shapes, and colours can be incorporated to convey the essence of your brand.
Historical and Cultural References:
Explore historical and cultural references related to your industry or the values you want to convey. Symbols, motifs, and colour palettes from the past can inspire a fresh and nostalgic aesthetic that resonates with your audience.
Collaborate with Design Professionals:
Ask for a meeting with Angry Apple Media’s skilled designers to brainstorm ideas collaboratively. Professionals can offer fresh perspectives, industry insights, and expertise in translating your vision into a visually appealing and impactful brand identity.
Social Media and Design Platforms:
Platforms like Instagram, Pinterest, and Behance are treasure troves of design inspiration. Follow design accounts, create mood boards, and save designs that catch your eye. This visual collection can serve as a reference point for your design team.
Typography and Colour Psychology:
Delve into the world of typography and colour psychology. Fonts and colours evoke specific emotions and associations. Choose elements that complement your brand personality and appeal to your target audience. At Angry Apple Media we can offer you a range of logo concepts that will explore how colours, typography and shapes work together to create your brand message.
Iterate and Refine:
Don’t be afraid to iterate. Test different design concepts and gather feedback throughout the process. Refine your ideas based on what resonates best with your team and target audience.
Conclusion:
A brand refresh and new logo are powerful tools for evolving with the times and staying relevant in a dynamic market. By drawing inspiration from a diverse array of sources, you can infuse creativity and purpose into your brand identity. Remember, the key is to create a design that not only looks good but also authentically represents your brand’s values and resonates with your audience.
