Generation Exhibitions
The Client
More About Generation Exhibitions
Do you want your bespoke exhibition stands to stand out from the crowd? With valuable industry know-how and a worldwide network of partners, Generation Exhibitions is here to help.
Wherever you want to exhibit, our team helps elevate your brand presence by creating a bespoke exhibition stand for you. But we do so much more than just designing bespoke exhibition stands.
Our creative design approach brings your brand to life, while our expert project management gives you complete peace of mind. As brand experience designers with many years in the industry, we aim to make event planning stress free for you – the marketing managers.
With Generation Exhibitions you save time on all the event organisation logistics. This allows you to put more effort into preparing your staff to make the most out of your show.
Give us your brief and let us turn your exhibition into a premium brand experience.
The Website
We began by revamping the Generation Exhibitions website by improving on both the cosmetic design and user performance, we created the new site in WordPress.
Building the Generation Exhibitions website on WordPress has enabled us to create a digital platform that reflects the essence of the brand while delivering a seamless user experience.
By leveraging WordPress’s robust features and customisation options, we have empowered Generation Exhibitions to establish a strong online presence and engage with their audience effectively, laying a solid foundation for their continued success in this competitive industry.
Following the completion of these initial improvements. We added images and social feeds across the pages for optimisation and usability and showcased unique characters that make Generation Exhibitions such a stand-out brand.
Search Engine Optimisation (SEO)
What We Do:
Keyword Research
We regularly conducted keyword research related to Generation Exhibitions target audience. Data is researched based on the precise nature of the personas we need to target.
Website Page Audits
After developing our list of targeted keywords, we carried out a web page audit of the designated service pages. Our technical team then made any recommended changes in terms of wording and conversion techniques and suggested additional landing pages where needed.
SEO
From there we moved on to look at the on-page aspects in the form of optimising the following:
- Meta Titles & Descriptions
- Optimising Images
- Url Optimisation
- Internal Links
- Content
- Ongoing External Link Building
Pay Per Click (PPC)
What we do:
Keyword Research and Optimisation:
- Conducted extensive keyword research to identify high-value terms relevant to Generation Exhibition’s services and target audience.
- Implemented strategic keyword optimisation techniques to enhance ad relevance, improve Quality Scores, and increase ad visibility in search engine results pages (SERPs).
Ad Copy Refinement:
- Crafted compelling ad copy tailored to resonate with Generation Exhibition’s target audience, emphasising unique selling points, benefits, and calls-to-action (CTAs) to drive clicks and conversions.
Audience Targeting and Segmentation:
- Utilised advanced audience targeting features to segment Generation Exhibition’s audience based on demographics, interests, and behaviours, ensuring ads were served to the most relevant and high-intent prospects.
- Implemented retargeting campaigns to re-engage website visitors and previous leads, nurturing them through the conversion funnel and increasing conversion rates.
Continuous Monitoring and Optimisation:
- Monitored campaign performance metrics, including CTR, conversion rate, cost per acquisition (CPA), and ROI, in real time to identify areas for improvement and optimization.
- Leveraged data-driven insights to adjust bidding strategies, ad placements, and targeting parameters to maximize campaign effectiveness and ROI.
“I couldn’t be happier with the results of our collaboration! The web design is not only visually stunning but also user-friendly, which has significantly improved our customer engagement. Their expertise in SEO has boosted our organic traffic remarkably, and the pay-per-click campaigns are driving quality leads to our site. The team’s attention to detail and commitment to our success truly sets them apart. Highly recommend!”
