Looking to Improve Your Website Performance?
Your website is an digital extension of your brand, a shop window into your company if you like. Up until a few years ago just having a website would be more than enough. However, like normal times change and successful website now more than ever are well-crafted, responsively designed and focusing on engaging potential customers whilst convincing them your the right organisation in which to do business. Your website is a key way for organisation to promote your products, service, showcase knowledge, build credibility and develop trust amongst your target audience.
So what does your website say about our organisation? Is it time to give it that much needed website revamp?
At Angry Apple Media we specialise in responsive web design, so here are our reasons to get you think about why you may need a website fresh or completely new design.
1) WEBSITE DOESN’T LOOK APPEALING
We’re all guilty of looking at other websites and saying “I wish my website looked like that”.
Having a website that looks atheistically pleasing is important for any brand, as colours, images and videos all trigger emotional responses from website users. Making these emotional triggers positive, will more than likely help to keep website visitors actively engage on your site for longer.
Navigation is also vitally important, in other terms can your potential customers find the relevant information they seek quickly and easily, also can they carry out the actions you require in a simplistic manor, Ie making a purchase, signing up for a newsletter, downloading a PDF just name a few.
Ask yourself the question, have you thought about the colour coordination of your current website? Does it match your brands colours? Does the layout make it easy for customers to find the information they are seeking?
2) YOUR SITE ISN’T MOBILE FRIENDLY
In 2016, mobile overtook desktop web-browsing, with more people browsing on a phone or tablet. A responsive website should be considered a focus and not an after-thought. TrustLook reported earlier this year that 66% of consumers planned to buy from a mobile device. If your site doesn’t work on a mobile, you could be losing out on more than half your business.
Google also takes a mobile first approach to search rankings, so basically your website needs to work on mobile if you want to found within Google harsh I know but unfortunately there the current rules.
Quickly check how mobile friendly website is using Google’s Mobile Friendly Tool.
3) STRUGGLING TO RANK ON FIRST PAGE OF GOOGLE
Getting found online is the key to digital marketing success. But how do you get found? Search Engine Optimization (SEO) shouldn’t be ignored, and having a website which is simpler to optimise will make it easier to be found organically. At Angry Apple Media we use WordPress as our Content Management System for this exact reason.
SEO is the fine-tuning of your website, and if some parts are broken or old, you will struggle to rank within Google. It’s important to have a beautifully designed and easy to navigate website but it vitals to be easily crawled by google spiders if you wish to be found within Google.
4) WEBSITE TAKING TOO LONG TO LOAD
Website speed is key to achieving a good Google rank. Even with superb content, a slow website will hold you back. Sites that take too long to load cause visitors to go to competitors for a more streamlined experience. Refreshing your website can optimize loading times and ensure visitors get to the information they need promptly.
Google PageSpeed Insights is another fee tool which allows you to the check the upload speed of your website and a gives you a ranking score on how optimised your site for both mobile and desktop devices.
5) YOU CAN’T UPDATE YOUR WEBSITE EASILY
Your website needs to be kept up-to-date at all times. Having a robust Content Management System (CMS) will let you keep your website refreshed as easily as you may (or may not) post your next meal on Instagram. A good CMS allows for more control of on-site SEO while letting you keep control over your content without paying a developer.
6) CAN’T ADD ENGAGING CONTENT
90% of the information that a brain processes is visual meaning that animation, video, and interactive media is naturally more engaging. With an average attention span around 8.25 seconds, your consumers need to understand your site instantly. A picture does speak a thousand words, and utilising video production and imagery are key to a good website refresh.
Does your website have the capability to post blogs? Is it easy to post blog content? Being able to post relevant blog articles on your website and share across social media is an important part of a successful SEO Strategy. Blog articles are also a great way to share your knowledge, express your passion and develop a professional or customer relationships. Having this function attached to your website is a must for any growing business.
7) MARKETING EFFORTS GOING TO WASTE
Marketing is a crucial tool in engaging directly with your potential customers. Companies are now investing more in digital marketing than traditional methods so the digital landscape is becoming ever more crowded. Meaning if you are undertaken digital marketing yourself, in the form either SEO, PPC, Email, Social Media or in combination, it’s essential to stand out but vital understand that your time and money isn’t being wasted by users bouncing straight off your website.
Having Google Analytics (free tool) installed on website will help you identify how website visitors are engaging with your site and help identify which marketing efforts are performing. If you need any help installing Google Analytics on you site or understanding how to interpret the data then please don’t hesitate to call us on 0121 271 0750, we’ll be happy to help.
