Full Digital Marketing Service
Muck Truck
Muck Truck is a leading manufacturer of powered wheelbarrows and pedestrian mini-dumpers, supplying innovative material-handling equipment to the construction, landscaping and utilities sectors. With over 35 years of experience and a strong reputation for quality and reliability, the brand has established itself as a market leader both in the UK and internationally.
To support continued growth, Muck Truck needed a modern digital presence that reflected the strength of its brand and product offering. They approached us to redesign their website, improve their visibility in search engines through SEO, and drive more qualified enquiries with a targeted PPC strategy.
The Website’s
As part of the project, we designed and developed two bespoke websites tailored to the needs of Muck Truck’s key markets in the UK and the USA.
For the UK market, we delivered Muck Truck’s first eCommerce website, creating a platform that enables customers to browse products, access detailed specifications and purchase online through a streamlined user experience. The new site was designed to modernise the brand’s online presence while supporting future growth through online sales.
For the USA market, we developed a dedicated brochure website to showcase the product range, communicate key product benefits, and generate enquiries from prospective customers. The site was tailored to the requirements of the US audience while maintaining consistency with the wider Muck Truck brand.
Both websites were fully customised to meet the client’s specific requirements, providing a strong foundation for ongoing SEO and digital marketing activity.
SEO & PPC Strategy
Alongside the website launches, we implemented a targeted SEO and PPC strategy to increase visibility, drive qualified traffic and generate more enquiries across both the UK and USA markets.
For PPC, we managed separate campaigns for each website, allowing us to tailor targeting, messaging and budgets to their respective audiences. This included Google Search and Google Shopping campaigns, helping Muck Truck reach customers actively searching for powered wheelbarrows and mini-dumpers while maximising visibility for their product range.
Our SEO strategy combined ongoing on-site optimisation with a focused link-building campaign. We enhanced key website elements, including site structure, metadata, content and technical performance, while building high-quality backlinks to strengthen domain authority and improve search engine rankings.
These efforts have resulted in substantial growth in organic visibility and website traffic, helping Muck Truck achieve stronger rankings for valuable industry keywords and attract a larger volume of relevant visitors across both markets.
Speak To An Expert
Need Help?
You’ll receive actionable insights to elevate your digital marketing, with no cost or obligation. If we help you uncover growth opportunities and you love what you see, you may choose to work with us. If not, the insights are yours to keep.
Results so far
Muck Truck’s SEO and PPC campaigns continued to strengthen online visibility and attract high-quality traffic across both the UK and US markets. SEO efforts improved keyword rankings and search visibility, while PPC campaigns helped maintain a strong presence in search results, supporting lead generation and brand awareness. Together, these channels contributed to increased engagement, stronger keyword performance, and improved overall digital marketing results.
USA Site
%
Increase in Top 10 keyword rankings
%
Increase In SEO visibility
%
Increase in average engagement time
UK Site
%
Increase in Top 10 keyword rankings
%
Ranking improvement for "Powerbarrow"
%
Increase in average engagement time
Speak To An Expert
Need Help?
You’ll receive actionable insights to elevate your digital marketing, with no cost or obligation. If we help you uncover growth opportunities and you love what you see, you may choose to work with us. If not, the insights are yours to keep.
