How Can I Optimise My Content for Voice Search and AI Assistants?
With the growing popularity of voice-activated devices such as Siri, Alexa and Google Assistant, the way people search online is changing fast. Instead of typing short phrases, users are now asking full, conversational questions — and that shift demands a new approach to content creation.
Why Voice Search Matters
Voice search is designed to make life easier. Whether it’s asking for the weather, local business hours or product recommendations, people expect instant, accurate answers — often without ever looking at a screen. This means brands must adapt their digital content to suit a more conversational, question-led format.
Key Strategies for Voice Search Optimisation
To improve your visibility in voice search results, try implementing the following strategies:
Use natural language: Write in a way that mirrors how people actually speak. This includes using everyday phrases and conversational tone.
Focus on long-tail keywords: Voice queries are typically longer and more specific. Optimising for phrases like “what’s the best CBD oil for sleep” rather than just “CBD oil” helps capture voice traffic.
Answer specific questions clearly: Create content that directly responds to common queries. Use headings like “What is…”, “How do I…”, or “Where can I…” followed by a succinct answer.
Optimise for featured snippets: Aim to be the answer selected by Google or other engines. Bullet points, numbered lists and concise paragraphs all help.
Improve local SEO: Many voice searches are local in nature, such as “Where’s the nearest vegan café?”. Ensure your Google Business Profile is up to date and your location details are clear.
The AI Assistant Connection
AI assistants don’t just fetch data — they interpret context. This means your content needs to be well-structured, reliable and tailored to user intent. Think beyond keywords and focus on delivering value with clarity and precision.
Step Into the Future of Search
As voice technology continues to grow, so does the importance of being heard — not just seen. Brands that adapt their strategy now will be in the best position to thrive in the next wave of search evolution.
Learn more about AI SEO with our AI Visibility Audit
