Full Service Digital Marketing
Taylex Group
Taylex Group
A leading brand experience, live event production and exhibition stand-build company at the heart of the live events and exhibition industry.
We design and build custom exhibition stands, manufacture staging and structures for event production, and create immersive brand activations for festivals, trade shows, and product launches.
With 18 years of experience as a trusted exhibition stand contractor, we have established a reputation as a leading production company for custom-built exhibition stands in the UK, Europe, and the Middle East.
The Website
The new Taylex Group website has been thoughtfully designed to embody the innovation and professionalism that define their brand. Built on WordPress using a modular Builder as a base and enhanced with custom CSS, the site was developed in close collaboration with their in-house designers. Our team worked hand-in-hand with theirs to ensure the website aligned perfectly with Taylex’s new brand guidelines.
Each element was meticulously crafted to offer a premium user experience. From dynamic visuals and intuitive navigation to mobile responsiveness and optimised performance, every detail was considered. The result is a sleek, modern, and engaging digital presence that not only reflects Taylex’s core values but also strengthens their position as a leading force in the events and exhibitions industry.
The Collaboration
From the outset, this project was a highly collaborative effort with the Taylex team, ensuring that every design choice and content decision fully aligned with their vision and values. Regular feedback sessions allowed us to fine-tune functionality, tone, and visual identity, resulting in a site that not only looks the part but also effectively supports their business goals.
In addition to the visual and functional design elements, we’ve fully integrated our marketing automation platform into the website. This integration enhances the site’s capability by automating lead capture and follow-up processes, seamlessly linking the platform with Taylex’s sales and marketing pipeline.
Lead generation forms have been strategically placed throughout the site, capturing enquiries and driving engagement. These leads are now automatically followed up with refreshed email marketing materials, supported by tailored marketing automation. This allows Taylex to streamline communication and maximise conversion opportunities more effectively than ever before.
The Next Steps
As Taylex Group continues to grow, ongoing SEO and comprehensive digital marketing support will be vital for driving traffic, improving search visibility, and ensuring the website evolves alongside the business. Our approach includes a full-funnel marketing service that covers every stage of the customer journey from awareness and consideration to conversion and retention.
We will continue to optimise content and metadata, build authority through high-quality backlinks, and keep the site fresh with regular updates. In addition, we will implement targeted paid advertising campaigns across multiple platforms, designed to drive qualified traffic and generate leads that align with Taylex’s business objectives.
Data acquisition strategies will be employed to gain deeper insights into user behaviour, ensuring that marketing efforts are as effective as possible. Our email marketing campaigns will remain central to nurturing leads, with personalised content designed to engage prospects and drive conversions.
We will also support Taylex’s sales team with advanced sales enablement tools, helping them close deals more effectively by providing the right content and insights at the right time.
Coupled with ongoing performance tracking and analysis, this integrated marketing approach will enable Taylex to connect with a wider audience, generate more qualified leads, and maintain a dominant digital presence in a competitive industry.
Early Results
- Reduced website bounce rate by 40% and sitting lower than the industry standard.
- More pages viewed per session
- Higher engagement with 45% increased event counts
- 20% increase in enquiry’s
- The quality of leads and the size of the projects have increased
%
Increased Engagement Rate
%
Increase In Enquiry’s
%
Reduction In Bounce Rate
“Aside from high-quality developers and designers, what really made the difference working with Angry Apple was the amazing project management. I always felt confident everything was in hand and the results have been outstanding – what more can you ask for from a Digital Marketing Agency?”
