Taylex Group

The Project

Taylex Displays was rebranding to Taylex Group and the overall identity was changing to become a more corporate prospect for buyers and partners.

Visual identity must be attractive, which cannot be achieved without being followed by the quality of the work Taylex produces. Taylex wanted to capture a bond between product quality and brand visuals.

The Taylex Group’s new web presence had to find a balance of modern, clean, and corporate.

It should feel;

Clean & Corporate

Professional & Unique

Quirky & Cleancut

The new identity will strengthen the brand’s potential to evolve high-profile relationships and represent a solid communication spot for all people within the sectors Taylex work within.

The Website

Once the new branding was in place, We began rebuilding the Taylex Group website by improving on both the cosmetic design and user performance, we were able to do this without changing the current WordPress setup, but made vast improvements to performance.

We began the build in a live staging area, allowing the client to view it in real-time. With a new, bold, and high-quality brand in place, great imagery, videos, and content to showcase Taylex’s impressive project work, and a simple effective user journey, The Taylex Group website is a must-see.

Digital Marketing

In order to create an automated marketing plan, we collated Taylex’s existing contacts and segmented them into specific lists using our CORE System. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.

CORE is fully Integrated with the Taylex website, giving us specific performance reports on our marketing efforts and the collection of data through forms. A number of forms were implemented across the Taylex website, meaning we can add contacts in segmented lists automatically based on the interest of the website visitor. The Taylex sales team are instantly notified of any form submissions through CORE and follow up tasks created to ensure the salesperson is fed lead data quickly and effectively, this forms part of our sales enablement strategy.

Our system also has a fully functional content calendar which allowed us to schedule automated social media posts. CORE is a powerful marketing automation and sales tool for Taylex and will play a significant part in sales and marketing plans now and in the future.

We achieved growth of around 40% organic traffic using ongoing onsite and offsite SEO strategy, 60% growth in client conversion from email marketing and social media strategy and PR.

Video Marketing has also played a key part in Taylex’s marketing strategy. Creation of project and brand-specific videos and Youtube growth has been a massive factor in the rapid growth of the Taylex brand online.