Full Service Digital Marketing
UKF Group
The UKF Group
UKF Group, a leader in the metal and steel industry, faced issues with an outdated website, minimal social media presence, and an undeveloped email marketing strategy. The website was not optimised for modern SEO practices and suffered from poor user experience, this limited their ability to engage effectively with potential customers and maintain relevance in a competitive market.
We aimed to enhance the online presence with an updated website, improve search engine visibility, social media reach, and customer engagement through targeted email campaigns for UKF Group, improving overall user engagement, increasing organic traffic, generating more leads, and expanding brand reach.
This integrated approach not only improved visibility and customer interaction but also provided a robust foundation for ongoing success in digital marketing efforts.
WordPress Website Design & Development
We began by revamping the UKF website by improving both the cosmetic design and user performance.
Building UKF’s website on WordPress has enabled us to create a digital platform that reflects the essence of the brand while delivering a seamless user experience.
By leveraging WordPress’s robust features and customisation options, we have empowered UKF to establish a strong online presence and engage with their audience effectively, laying a solid foundation for their continued success in this competitive industry.
Following the completion of these initial improvements. We added images and social feeds across the pages for optimisation and usability, and showcased unique characters that make UKF such a stand-out brand.
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Search Engine Optimisation (SEO)
Keyword Research
We regularly conducted keyword research related to UKF Group’s target audience. Data is researched based on the precise nature of the personas we need to target.
Website Page Audits
After developing our list of targeted keywords, we carried out a web page audit of the designated service pages. Our technical team then made any recommended changes in terms of wording and conversion techniques and suggested additional landing pages where needed.
SEO
From there, we moved on to look at the on-page aspects in the form of optimising the following:
- Meta Titles & Descriptions
- Optimising Images
- Url Optimisation
- Internal Links
- Content
- Ongoing External Link Building
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Exhibition Stand Design
Using our understanding of UKF’s brand identity, we designed an exhibition stand for them to use at events.
The stand showcases their product range with imagery displayed around the bottom of the stand and table.
The freestanding table features a wraparound design that lists their value-added services alongside their respective symbols and the UKF logo.
We kept the text minimal, emphasising their industry experience and including a clear call to action to view stock on their website.
A wall-mounted TV plays a video presentation featuring photos of their work, warehouse, products, and services. This is framed with images of their truck, machinery, laser, and welding processes, arranged in shapes inspired by the UKF logo and styled with their brand colours and rounded corners.
The exhibition stand has been successfully used at the UK Metals Expo at The NEC, helping UKF showcase their products and services to industry professionals and potential customers.
Social Media & Email Marketing
We developed a structured content calendar to maintain consistent posting across LinkedIn, Instagram, Facebook, and Twitter.
Our strategy focused on curating engaging topics relevant to the metal and steel industry, highlighting UKF’s expertise and industry presence.
We also created branded post templates aligned with UKF’s new website design to share updates on services, products, and company news in a cohesive, professional style.
In addition, we work closely with UKF to deliver regular newsletters to their customers, using data collected from website forms. These newsletters feature event updates, announcements, company news, and promotions for products and services, helping UKF stay connected with their audience and drive ongoing engagement.
Brochure Graphic Design
We refreshed the design of the UKF Group Brochure to align with the new website, creating a cohesive and modern look across all brand materials. The updated brochure offers readers a clear overview of the industries UKF Group supports, along with details of their products, stocklist, and value-added services provided by the on-site team. Designed as a quick and informative guide, it allows visitors to easily explore UKF’s full steel stockholding, processing, and manufacturing capabilities. The brochure is available to download from the UKF website homepage.
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Working with the Angry Apple team has been an absolute pleasure, your professionalism, creativity, and attention to detail have been exemplary.
We’ve already received numerous compliments on the new website, and it’s clear that your expertise has greatly enhanced our online presence. We look forward to continuing our partnership with Angry Apple Media and would highly recommend your services to anyone seeking exceptional website design and development.
Thank you once again for your outstanding work.
