UKF Group

The Website

We began by revamping the UKF website by improving on both the cosmetic design and user performance, we created the new site in WordPress.

Building UKF’s website on WordPress has enabled us to create a digital platform that reflects the essence of the brand while delivering a seamless user experience.

By leveraging WordPress’s robust features and customisation options, we have empowered UKF to establish a strong online presence and engage with their audience effectively, laying a solid foundation for their continued success in this competitive industry.

Following the completion of these initial improvements. We added images and social feeds across the pages for optimisation and usability and showcased unique characters that make UKF such a stand-out brand.

Search Engine Optimisation (SEO)

What We Do:

Keyword Research

We regularly conducted keyword research related to UKF’s target audience. Data is researched based on the precise nature of the personas we need to target.

Website Page Audits

After developing our list of targeted keywords, we carried out a web page audit of the designated service pages. Our technical team then made any recommended changes in terms of wording and conversion techniques and suggested additional landing pages where needed.

SEO

From there we moved on to look at the on-page aspects in the form of optimising the following:

• Meta Titles & Descriptions
• Optimising Images
• Url Optimisation
• Internal Links
• Content
• Ongoing External Link Building

Social Media Marketing (SMM)

What We Do:

Brand Identity Refinement:

• Conducted an in-depth analysis of UKF’s brand values, mission, and target demographics.
• Developed a cohesive brand identity, encapsulated in a comprehensive style guide encompassing colour palettes, typography, and visual elements aligning with UKF’s traditional ethos.

Content Strategy Implementation:

• Established a content calendar to ensure consistent posting across multiple platforms, including Instagram, Facebook, and Twitter.
• Curated content themes reflective of UKF’s services, such as mindfulness insights, wellness testimonials, and educational resources.
• Leveraged user-generated content to foster engagement and authenticity.

Visual Design Overhaul:

• Produced visually captivating graphics, including custom-designed templates for promotions, event announcements, and inspirational quotes.
• Utilised compelling imagery to showcase the history and quality of the UKF and its diverse offerings effectively.

Exhibition Stand Design

Using our understanding of UKF’s brand identity we have designed their exhibition stand for their upcoming shows.

The stand shows their product range with imagery wrapping around the bottom of the stand and table.

The freestanding table features a wrap-around design with a list of their value-added services with their respective symbol and the UKF logo.

We kept the text minimal to emphasise their experience in the industry and a call to action to see stock on their website.

The wall-mounted TV will be playing a video and showing photos of their work, so we framed this with photos of their truck, machinery, laser and welding processes, in shapes that correspond to the UKF logo with their colour and rounded corners.