The Client

More About THE UKF Group

UKF GROUP

High Quality Stainless Steel Stockholding & Processing

The UKF Group combines the knowledge and technical expertise of two of the industry’s most respected companies in stockholding, supply, and perforation.

UKF Stainless Ltd has more than 30 years’ experience in stockholding and is a longstanding and loyal supplier of steel. While The Joint Perforating Company Ltd (JPC) boasts more than 20 years’ manufacturing expertise and technical knowledge in steel processing.

Bringing together two powerhouses in the industry to create ‘The UKF Group’ means we can provide our customers with a comprehensive one stop shop solution.

The Website

We began by revamping the UKF website by improving on both the cosmetic design and user performance, we created the new site in WordPress.

Building UKF’s website on WordPress has enabled us to create a digital platform that reflects the essence of the brand while delivering a seamless user experience.

By leveraging WordPress’s robust features and customisation options, we have empowered UKF to establish a strong online presence and engage with their audience effectively, laying a solid foundation for their continued success in this competitive industry.

Following the completion of these initial improvements. We added images and social feeds across the pages for optimisation and usability and showcased unique characters that make UKF such a stand-out brand.

Search Engine Optimisation (SEO)

What We Do:

Keyword Research

We regularly conducted keyword research related to UKF’s target audience. Data is researched based on the precise nature of the personas we need to target.

Website Page Audits

After developing our list of targeted keywords, we carried out a web page audit of the designated service pages. Our technical team then made any recommended changes in terms of wording and conversion techniques and suggested additional landing pages where needed.

SEO

From there we moved on to look at the on-page aspects in the form of optimising the following:

 

  • Meta Titles & Descriptions
  • Optimising Images
  • Url Optimisation
  • Internal Links
  • Content
  • Ongoing External Link Building

Social Media Marketing (SMM)

What We Do:

Brand Identity Refinement:

  • Conducted an in-depth analysis of UKF’s brand values, mission, and target demographics.
  • Developed a cohesive brand identity, encapsulated in a comprehensive style guide encompassing colour palettes, typography, and visual elements aligning with UKF’s traditional ethos.

Content Strategy Implementation:

  • Established a content calendar to ensure consistent posting across multiple platforms, including Instagram, Facebook, and Twitter.
  • Curated content themes reflective of UKF’s services, such as mindfulness insights, wellness testimonials, and educational resources.
  • Leveraged user-generated content to foster engagement and authenticity.

Visual Design Overhaul:

  • Produced visually captivating graphics, including custom-designed templates for promotions, event announcements, and inspirational quotes.
  • Utilised compelling imagery to showcase the history and quality of the UKF and its diverse offerings effectively.

Exhibition Stand Design

Using our understanding of UKF’s brand identity we have designed their exhibition stand for their upcoming shows.

The stand shows their product range with imagery wrapping around the bottom of the stand and table.

The freestanding table features a wrap-around design with a list of their value-added services with their respective symbol and the UKF logo.

We kept the text minimal to emphasise their experience in the industry and a call to action to see stock on their website.

The wall-mounted TV will be playing a video and showing photos of their work, so we framed this with photos of their truck, machinery, laser and welding processes, in shapes that correspond to the UKF logo with their colour and rounded corners.

    Working with the Angry Apple team has been an absolute pleasure, your professionalism, creativity, and attention to detail have been exemplary.

    We’ve already received numerous compliments on the new website, and it’s clear that your expertise has greatly enhanced our online presence. We look forward to continuing our partnership with Angry Apple Media and would highly recommend your services to anyone seeking exceptional website design and development.

    Thank you once again for your outstanding work.

    Chris Morris

    Chief Executive Officer, UKF Group